When painting meets hairstyle and fashion, interior design, contemporary electronic music and young people, we have all the good ingredients to create a memorable event and be altruistic in the process.
The Hairgonomy creative hair hub created this beautiful opportunity for a handful of artists coming from different fields of arts to put their imagination to work and produce a charity event dedicated to a group of children that are helped by the MagiCAMP Association.
The artistic directions and the so called ‘brief’ for artists had a big chunk of freedom of expression involved and that is because Razvan Costan, Lavinia Roxana Rusu and Vlad Sarosi, the people behind the futuristic ‘desk’ of Hairgonomy salon are three visionaries in their field.
Their creative take on this was inspired by the “Target” kids magazine that created in the 80’s and had stories about real life situations and relatable problems of children in that time. Given the charitable cause of the event and the thematic side, it was a true challenge for the team to pull it off.